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The recent news that one of Australia’s leading brands, Darrel Lea was placed in Voluntary Administration came as a shock to most people, including employees and long time customers.

Darrel Lea has been around for 85 years and employs around 700 people across its Sydney-based manufacturing facility and its 69 retail stores. Contrary to a lot of media reports, Darrel Lea’s reasons for the appointment of an Administrator are yet to be fully known however, one thing is for sure, a brand such as Darrel Lea will not shut down, be forced to close or even get close to a Liquidation.

The introduction of the Carbon Tax came into effect on 1 July 2012, the single most talked about move made by a Government since perhaps the GST in 2000.

Whilst there is ongoing disappointment surrounding the infamous “there will be no carbon tax under the government I lead” undertaking, businesses need to come to grips with today and plan for the future immediately. A broken promise is hard to undo but a business can be saved.